Digital Signage Solutions

Keys to outdoor LCD displays

Fritz Esker writes in his article at Digital Signage Today that the obvious advantages to digital LCD displays versus static displays or light boxes are the ability to change content with a few keystrokes, vary the type of content and support multiple advertisers or programs.

The ability to now provide dayparting also is significant. A single digital display can run coffee ads in the morning, food ads mid-day and beer ads in the evening to pique interest based on the time of day. To read more of his article, visit: http://www.digitalsignagetoday.com/article/190831/Staying-bright-keeping-cool-Keys-to-outdoor-LCD-displays

Digital Signs – Background music capability

With StrandVision’s background music capability, aspiring artists can arrange to have their music added to the mix at StrandVision’s servers. The selections are offered on the music menu and StrandVision subscribers can add the artist’s music to their custom music streams. As an added benefit, a promotional image and contact information for the artist is automatically added to the local digital signage display as the selection is being played. To learn more about our digital signage solutions for your organization, visit www.StrandVision.com or give us a call at 715-235-7446 (SIGN).

Posted in Uncategorized | Tagged , , | Leave a comment

Digital Signage

Staying bright, keeping cool: Keys to outdoor LCD displays

Over the past few years, more and more media companies, advertisers, retailers and content providers are turning to large-format digital LCD displays to get their message delivered to the consumers. These 32- to 82-inch displays can be seen in the form of “street furniture,” on the side of a bus shelter, on the back of a newsstand, in a shopping mall, in a quick-service restaurant showing menus, in transportation terminals, in store windows and even inside trains or on the side of a passing bus. Outdoor signage also can be seen as “arrays,” creating a virtual digital wall/billboard that is very impressive. To read more of Fritz Esker’s article, please see: http://www.digitalsignagetoday.com/article/190831/Staying-bright-keeping-cool-Keys-to-outdoor-LCD-displays

Patented Digital Signage

With the latest in patented digital signage technology, StrandVision is the best solution for your business marketing needs. Whatever your vision is-we can bring it to life! Visit www.StrandVision.com or give us a call at 715-235-7446 (SIGN) to learn more about digital signage.

Posted in Uncategorized | Tagged , , | Leave a comment

Vehicle Signs

Linking Smartphones & Digital Signs

With the ever increasing usage of mobile devices, companies are racing to understand mobile behavior.

Understanding the behavior of mobile users is crucial in planning digital signage. It can help determine ways in which digital signage becomes useful for the customers, and what tasks people want to complete at the bank.

The best research about mobile is coming from Google. A whitepaper by Harte-Hanks, a marketing agency, claims that Google controls 97 percent of the mobile search market. When you consider the market penetration of Android, it’s no wonder that Google would lead the mobile search research effort. To read more of Pierre DeBois’s article, visit: http://www.digitaldraw.com/author.asp?section_id=1711&doc_id=239479&

Digital Signs — Vehicle Signs

If you’re looking for digital signage to use as vehicle signage, drop by www.StrandVision.com or give us a call at 715-235-7446 (SIGN) to learn more about our digital signage software for vehicle signs. We are working with LEI Technology Canada Ltd., a subsidiary of Lanner Electronics. Their LEC—5510 mobile appliance is specifically configured for vehicle signs in and on taxis, shuttles buses, limos, ferries and trains.

Posted in Uncategorized | Tagged , , | Leave a comment

Employee Communication

ACCUWEATHER – for Employee Communication

ACCUWEATHER makes its programming available to an increasing number of digital-signage-content resellers, who then package the weather with other items, which are ideal for employee communication. You can keep your employees abreast of upcoming weather situations, business closings, etc.

Digital Signs – Places of Worship

Digital signage is especially effective at reaching younger members and supporting clubs, community missions and other outreach programs. StrandVision Digital Signage uses your existing televisions to support worship, distribute daily announcements, and reach specific audiences through special programming and/or multilingual signs, photos and video. Give us a call at 715-235-7446 (SIGN) or visit www.StrandVision.com to hear more about this important digital signage feature for both customer and employee communication.

 

Posted in Uncategorized | Tagged , , | 1 Comment

Digital Signs

DPAA to Hold 5th Annual Digital Media Summit

The Digital Place-based Advertising Association (DPAA) has announced that its 5th annual Digital Media Summit will be held October 16 at the New York Hilton. The day–long event will examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers. An exhibit hall also will be open to attendees.

For the second consecutive year, the DPAA’s Digital Media Summit will be held back-to-back with Strategy Institute’s 7th Annual Digital Signage Investor Conference, slated for October 17-18 in New York. This annual forum will bring together the industry’s top leaders for discussion on investment match-up and business strategies.

The organizations held their conferences on consecutive days for the first time in 2011, a move which contributed to record attendance at both. Discounted registration once again will be available to anyone attending both events. To read more, visit: http://digitalsignageweekly.com/article/71006.aspx

Digital Signage – Deliver Your Business Marketing Message across the Web

With so much competition in every market, there is no better time to add color and beef up your business marketing strategy. StrandVision Digital Signage has expertise in dozens of industries. You know you can count on the proven results of our colorful digital signage. Whether you’re just getting your business off the ground or you’re ready to consistently communicate to locations around the world, we’re here to assist. Come on over to www.StrandVision.com or give us a call at 715-235-7446 (SIGN), we’d be happy to talk about how you can use digital signs in your organization.

Posted in Uncategorized | Tagged , , | Leave a comment

Digital Signage Network

They’re users not viewers!

It’s been interesting watching the digital signage industry evolve. As subject matter experts are assimilated from other disciplines, like advertising, communications and broadcast, they all put their marks on the face of digital signage.

What we have today is a rapidly growing industry with a psychotic personality. Like the early days of the Web, there seems to be a lot more bad examples out there than good, but that can and probably will change over the next few years as things get a little more focused on results.

From an instructional designer’s viewpoint, the correct way to observe the presentation of content via digital signage systems is as a user not a viewer. Adding in user-value items like weather, new feeds, etc. is one way to change the user’s impression of the message. To read more, see: http://www.digitalsignagetoday.com/blog/7465/They-re-users-not-viewers

Digital Signage Network – Realtors

StrandVision Digital Signage provides an innovative way for realtors to turn their lobbies into selling arenas and offer dynamic listings on their Websites. With StrandVision, you can replace your corkboard lobby listings with an unlimited number of attractive digital signage pages that can be sorted and presented by price band, location, or any other criteria. If you’re setting up a digital signage network for your real estate agency and would like some support and advice, give us a call at 715-235-7446 (SIGN) or visit www.StrandVision.com.

Posted in Uncategorized | Tagged , , | Leave a comment

Digital Signage Software

75 Percent of Consumers Take Action After Seeing a Location-Based Message

JiWire, a leading location-based mobile media company reaching the on-the-go audience, has announced its latest Mobile Audience Insights Report, which examines connected-device adoption, location and mobile-shopping trends and public Wi-Fi trends. This quarter’s report revealed key themes in mobile shopping behavior and uncovered a special section about price-comparison behaviors and shopping preferences as it pertains to the automobile industry. To read more, visit: http://www.screenmediadaily.com/news-jiwire-mobile-insights-report-location-based-mobile-marketing-mobile-shopping-trends-behavior-0014001768.shtml

Digital Signage – beneficial to most businesses and industries

Digital Signage is beneficial to most businesses and industries. Many are communicating with customers to increase sales. Others are using digital signage along with traditional communication methods for employee communication. To hear more about StrandVision’s digital signage software solutions for your business or industry, visit www.StrandVision.com or call 715-235-7446 (SIGN).

Posted in Uncategorized | Tagged , , | Leave a comment

Digital Signage

Kinetic Study Measures Digital Out-of-Home Engagement with Face Tracking Study

Kinetic Worldwide has released the latest results from an out-of-home face-tracking project that explores consumer interaction with the Digital Out-of-Home (DOOH) advertising network on Glasgow’s underground subway system. The research was performed with their partner Primesight, on one of the largest out-of-home media owner in the UK with over 20,000 advertising locations, found that while engagement numbers were highest during peak commuting hours, the advertising panels were more effective throughout the entire day as people were engaged with the advertising for longer periods of time. Ticketing locations provided the highest engagement opportunities, as opposed to advertising on platforms, as these placements face the flow of commuters and deliver an a more impactful experience to audiences with the combination of news content and advertising on digital screens. To read more, http://www.screenmediadaily.com/news-kinetic-primesight-face-tracking-glasgow-subway-underground-digital-signage-out-of-home-advertising-study-0014001780.shtml

Digital Signage – Helps company profit margin

No matter which way you use it, StrandVision Digital Signage will help your company’s profit margin with its patented Internet Digital Signage that is used around the world for large and small business marketing and employee communication. StrandVision guides you through the entire process and provides paid for and Free Digital Signage Software, Digital Signage Networks and other Digital Signage Solutions to many companies around the world in many digital signage industries. If you’d like to hear more about StrandVision’s digital signage, and the types of applications we’re involved in, please visit www.StrandVision.com or call 715-235-7446 (SIGN).

Posted in Uncategorized | Tagged , , | Leave a comment

Digital Signage Player

Servers and Players – Digital Signage

The choices for digital signage range from relatively simple standalone media players with only local connectivity to centrally located, rackmounted servers that feed programming and scheduling programs to local channel players that store their instructions and play their media in a semi-autonomous fashion. Most players and servers incorporate embedded Windows operating systems, and many of them include software applications that facilitate content authoring, display design, and program scheduling. Remote management is typically via wired Ethernet, Wi-Fi, RS-232 serial ports, and WAN connectivity. To read more of Bennett Liles’s article, visit: http://svconline.com/digitalsignage/products/avinstall_digital_signage_servers/

 Digital Signage – International customers

StrandVision has a capability that allows its international customers to use their native language keyboards just as they do when they type information into Web pages, as well as for English speaking customers to provide marketing or employee communication information in the languages used by their visitors and staff. The StrandVision web server automatically recognizes and adapts the keyboard language to the UTF-8 standard and presents the correct characters on all of the customer’s digital signage screens. Visit us at www.StrandVision.com or call 715-235-7446 (SIGN) to learn more about a digital signage player for your organization.

Posted in Uncategorized | Tagged , , | Leave a comment

Free Digital Signage Software

Interesting content for digital signage

RSS feeds are a great source of interesting content for digital signage. So much so that at StrandVision, we have a section on our Forum, “Digital Signage Content” – “Fun RSS Feeds,” that lists information sources that range from sports news to the latest on the H1N1 virus, to specific, customizable company corporate and stock information, to movie mistakes, this day in history and NASCAR. There are thousands of them out there, some that will be perfect for any venue.

Digital Signage – RSS Feeds

Many digital signage suppliers, including StrandVision, have a page type that enables users to include an RSS feed simply by typing in the URL. We also automatically adjust the display time using a words-per-minute algorithm. The only caution is, from a licensing standpoint, users should check to make sure that distribution over a digital signage system is an authorized use of the feed. Launch your digital signage messages free for 30 days just stop by www.StrandVision.com or give us a call at 715-235-7446 (SIGN) and hear about our free digital signage software offer.

 

Posted in Uncategorized | Tagged , , | Leave a comment