Digital Signage: The Key to Your Success
Any of those “active” signs that you see in hotel lobbies or office buildings count as digital signage. Whether they’re called data-casting, digital in-store displays, electronic messaging, or digital signs, these signs use regular television sets to display and deliver information to its audience. They are often confused with kiosks, but kiosks are actually physical locations that generally allow some form of physical interaction. Think of an ATM, for instance. A digital sign is different in that its primary purpose is the provision of information.
Exploring Digital Signage
If you’re interested in digital signage for your company, StrandVision has your answer. Because digital signs refer to non-transaction-based information, they create their own market. The target audience is built-in because they are conveying necessary information to either provoke action on behalf of consumers or spread information to those who need it. For more on StrandVision, check out http://www.strandvision.com.