What is Digital Signage and Why Does It Matter?
In short terms, digital signage is a type of electronic display that features information of any kind. It is often used in the field of advertising and can be found in both public and private spaces. These are usually done with LCD, LED or plasma displays. Sometimes projected images are used as well. Many advertisers are turning to this type of signage because it is more flexible. There’s no need to hire a crew to hop up and change a sign, for instance, if you want to alter the basic message.
StrandVision and Digital Signage
Mike Strand’s StrandVision has been in the field of digital signage since 2003. Due to the relative newness of digital advertising in general, that’s an awful long time to be working at the trade. Prior to starting StrandVision, Strand operated StrandWare, a bar code software manufacturer. In this field, he was able to gather information about what companies needed to promote themselves. The next logical step was, of course, StrandVision. For more on digital advertising and StrandVision, check out the website online at http://www.strandvision.com.