Digital Menu Boards and ROI: Finding the break-even point for digital signage in foodservice
If you’re looking to understand the business case for digital signage in restaurants, look no further. In “Digital Menu Boards and ROI,” the staff of Digital Signage Today digs deep into real-world deployments to find out how quickly restaurants can expect to recoup their investment – and benefit from both hard and soft profits going forward.
Topics covered in this exclusive report include:
Sales uplift versus margin per transaction
Branding, market share, operational improvement and other “soft ROIs”
Real-world costs saved by migrating away from print signage
The impact of nutritional labeling laws
Digital signage as a tool to move high-margin product
Best practices for digital menu board content
What is the “magic number” – the percentage of influence digital signage has on restaurant sales? What is the break-even point for digital menu boards? Find out in this report at: http://www.networldalliance.com/inc/sdetail/8587/10133
Digital Signs in Restaurants
Displays (regular televisions or flat screens) can be easily deployed in restaurants using existing wired or wireless networks. Day-to-day administration can be handled by most anyone on staff. Diners are accustomed to watching screens in these settings. To learn more about StrandVision’s digital signs, visit www.StrandVision.com.