Digital Signage – It’s not a Kiosk
The word kiosk is a common term that is sometimes confused with digital signage. Kiosk often refers to the physical unit that displays information. As a result, you will see many hardware vendors that build displays into units refer to themselves as kiosk manufacturers. Another interpretation of kiosk, one which is more akin to digital signage, refers to interactive units that allow consumers to complete transactions or query information. The prime example of this type of kiosk is the bank ATM. Also growing in prominence are self-checkout kiosks, tourist information stations, ticket dispensers, etc. Many kiosks are connected to financial networks and support actual monetary transactions. All kiosks have one thing in common – they enable users to enter information and receive a response to the inquiry.
Digital Signs are Active Signs
Digital signs are the active signs that you see in lobbies, along roadsides and at airports. There are literally dozens of names that can be used to describe digital signs, including narrowcasting, datacasting, digital in-store merchandising, retail television, electronic messaging, captive audience networks, digital messaging, electronic billboards, dioramas, video merchandising, etc. You can probably think of others. Essentially, digital signs use regular televisions, LCD, plasma or custom-designed displays to deliver information and advertising to viewers in the area. The Times Square display in New York is the prime example of an extremely large-scale digital display. Let us help you with your Digital Signage needs by taking a test drive or calling 715-235-SIGN (7446).