More Media-Savvy Shoppers Using Mobile This Holiday Season
Shopper Sciences Study Finds Mobile Influence on Shopping Behavior – In Stores is Up More Than 300 Percent Over Last Year. Shopper Sciences, a retail marketing and shopper insights consultancy, and a unit of IPG’s Mediabrands, has released a study that details how shoppers will be using digital media to make purchase decisions this holiday season. “This is shaping up to be a no holds barred, digitally-empowered shopping season,” said John Ross, CEO of Shopper Sciences, “Retailers will need to harness every strategy possible to connect and convert this new media-savvy shopper who is comfortable using mobile, social and digital means to get the best deal.” To read more, visit: http://www.screenmediadaily.com/news-shopper-sciences-mobile-shopping-ipg-mediabrands-shopper-insights-smartphones-social-networking-0014001618.shtml
Quick Response Codes and Digital Signs
Quick Response (QR) codes are the latest in information sharing and marketing. You see them in magazine ads, pasted to store windows and included in coupons. They’re also a natural extension to digital signage because they turn the typically one-way communications of digital signage into a truly interactive platform. QR codes are the gateway to give immediate and direct response to digital signage promotions. Let StrandVision help you this holiday season with Quick Response Codes for your digital signs. Give us a call at 715-235-7446 (SIGN) or visit us at: www.StrandVision.com.