China – world’s largest market for digital out-of-home advertising
China has become by far the world’s largest market for digital out-of-home advertising, according to a new report from Kinetic Worldwide which assesses the global industry as one which has developed successfully but could have made even better progress. Annual revenue of $1.84bn makes the Chinese DOOH market nearly twice as big as its U.S. counterpart, with $1.1bn. To read more, please visit: http://www.screenmediamag.com/screenmedianews/4076-digital-out-of-home-advertising-market-is-led-by-china-way-ahead-of-us
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