Content Management Software – 2.0
When approaching digital signage content management software, it is useful to distinguish between two main camps of providers: those who say that digital signage content management software should be cloud-based, SaaS, ostensibly “so customers can take the best of what resides on the web and take it into their SaaS content management provider’s application and content”; and those who say more complex, more sophisticated digital signage rollouts should have premise-based digital signage content management software. How is the market evolving? To read more, see David Keene’s column athttp://www.digitalsignageweekly.com/default.aspx
The Cloud, the Client, and the Ongoing Evolution of Digital Signage
David Keene asked several top experts – users, integrators, consultants, and providers – to try to put aside the theoretical arguments and offer their thoughts on how the market is evolving now. “The trend is toward simplified operation of digital signage networks, but not at the cost of functionality needed to deliver the communications value and ROI,” says Lyle Bunn. To read more, see David Keene’s column at: http://www.digitalsignageweekly.com/default.aspx. And come on over to www.StrandVision.com to discuss your digital signage network needs.