Vending machine 2.0 serves up snacks and personalized digital signage ads
According to Intel and TechCrunch, a new kind of vending machine being piloted in Japan uses Intel’s Audience Impression Metrics Suite to display personalized ads targeted to the gender and approximate age of vendees. The new vending kiosk concept, dubbed Vending Machine 2.0 by developers Sanden and Okaya, uses a translucent digital signage display to show a digital clock or animations to attract attention from passersby, and then uses Intel’s AIMS anonymous video analytics capabilities to serve up targeted ads based on the demographics of the person or people standing in front of the machine. To read more, go to Digital Signage Today at http://www.digitalsignagetoday.com/article/188681/Vending-machine-2-0-serves-up-snacks-and-personalized-digital-signage-ads-Video?utm_source=NetWorld%20Alliance&utm_medium=email&utm_campaign=EMNA_DST_01042011_1_4_112
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