Digital Signage Software

NRF 2012: Digital in-store media called to deliver, Pt. I (Commentary)

This two-part summary of the National Retail Federation January 2012 “Retail’s BIG Show” trade show and conference is through the lens of the value and directions of digital in-store and dynamic place-based media to improving the success of brands and retailers. While the marquee theme of the event was “Engage and Evolve,” the three retail industry priorities of “technology,” “engagement” and “talent” were reflected by many exhibitors, retail sector briefing reports and in conference sessions. Sections in this article include:

  • The National Retail Federation (NRF) – Event perspectives
  • Retail and technology
  • Engagement – “Bricks, Clicks and Picks”
  • Digital In-Store
  • Analytics & In-Store Media
  • Storytelling
  • Talent
  • Outlook

To read more of Lyle Bunn’s Pt. 1 Commentary, visit:

 Digital Signage – Uses and Industries

Digital Signage is beneficial to most businesses and industries. Many are communicating with customers to increase sales. Others are using digital signage along with traditional communication methods for employee communication. Visit us at or call 715-235-7446 (SIGN) and let’s discuss the best implementation of digital signage software no matter the industry you’re in.

About Mike

Mike is president of StrandVision Digital Signage. He has a wealth of Business Marketing experience with over 11 years in electronic digital signage and 13 years in bar coding with his previously sold company StrandWare.
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