Reaching for the sky
The apparently unstoppable rise of digital out-of-home advertising in Britain continues with the news that about 15 percent of all outdoor revenue is now digital. It’s less than two years ago that that figure was ten percent, and I’ll be surprised if it doesn’t hit 20 before 2012 is out. To read more of Barnaby Page’s article visit ScreenMedia Mag.com at: http://www.screenmediamag.com/screenmedianews/4097-digital-out-of-home-british-revenue-reaches-record-high-of-p40m-in-q4
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