Digital out-of-home advertising campaign
SEGA has launched a digital out-of-home advertising campaign in shopping centers across Australia that uses a new augmented reality (AR) enabled iPhone gaming app to engage consumers. SEGA has partnered with EYE, a digital out-of-home media company specializing in airport, retail, roadside and university media, to reach shoppers in prime locations via Eye Shop in shopping centers that include Westfield, one of Australia’s largest retailers. To read more, see: http://digitalsignageuniverse.typepad.com/digital_signage_universe/2011/11/digital-signage-campaign-uses-augmented-reality-ar-to-engage-shoppers.html
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