Digital Signage

Rock musicians are out to kill CDs and give fans music to their ears

Ever noticed how much louder and murkier music sounds these days? This is not entirely a matter of being out of tune with the times. Nor is it likely to be because today’s iPod generation, having suffered a decade of aural degradation, needs the volume to be cranked up. Your correspondent suspects the record companies have chosen deliberately to sacrifice some of the Compact Disc’s delicious 90 decibels of dynamic range to make their music shout louder than ever over FM radio. Record companies have long believed that making records louder gets them more “needle time”. And the more they are played on the air, the greater presumably are their sales. To read more, see:

Digital Signage – Emerging Recording Artists and Groups

StrandVision has a background music feature available for its subscribers that is also a showcase for emerging recording artists and groups. The background music capability offers StrandVision Digital Signage subscribers more than 650 background music streams from 40+ categories. The copyright-cleared music is available 24/7 to accompany promotional messages or employee communications that are displayed by StrandVision subscribers. If you’d like to hear more about StrandVision’s digital signage, and the types of applications we are involved in, please visit or call 715-235-7446 (SIGN).

About Mike

Mike is president of StrandVision Digital Signage. He has a wealth of Business Marketing experience with over 11 years in electronic digital signage and 13 years in bar coding with his previously sold company StrandWare.
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