Any Content to Any Screen
Digital Signage has evolved far beyond the traditional concept of plasma screens in public areas. While these screens continue to be staples in certain venues, such as retail environments and airports, the fact is that audiences today have a variety of more effective ways to receive targeted, relevant content. In fact, even the term “digital signage” itself has become very limiting. Perhaps a better way to think of it is “any content delivered to any screen at any time,” pushing content to a variety of platforms and screen types including desktops, tablets, and smartphones. The plasma screen is, in fact, just one output of many. To read more of Vern Freedlander’s article, see the February 2012 issue of Sound & Video Contractor.
Digital Signage – Enhance the customer experience
Smartphones, digital signage, kiosks and other technologies offer endless possibilities for enhancing the customer experience. Drop by www.StrandVision.com and download the Customer Experience Technology Buyer’s Guide and find the right partners to help you implement solutions that are right for you and your customers. Or give us a call at 715-235-7446 (SIGN) to learn more about digital signage.