Digital Signage

Digital signage and the interactive brand

Whenever a new technology comes along, we always expect it to take the place of what’s already there. People thought the telephone would replace the telegraph; TV would replace movies; ATMs would replace live tellers. It never works out quite that way.

While new technologies may take over some of the functions of older ones, what truly makes them successful is how they redefine the space that they operate in. Digital signage is no exception — 2011 marked what I consider to be a breakthrough year in establishing the role of digital signage in the world of creating compelling, interactive brand experiences. There is every indication that 2012 will bring more of the same. To read more of José Avalos commentary, see:

 Digital Signage – Custom Music Streams

With StrandVision’s new background music feature,aspiring artists can arrange to have their music added to the mix at StrandVision’s servers. The selections are offered on the music menu and StrandVision subscribers can add the artist’s music to their custom music streams. As an added benefit, a promotional image and contact information for the artist is automatically added to the local digital signage display as the selection is being played. If you’d like to hear more about StrandVision’s digital signage, and the types of applications we’re involved in, please visit or call 715-235-7446 (SIGN).

About Mike

Mike is president of StrandVision Digital Signage. He has a wealth of Business Marketing experience with over 11 years in electronic digital signage and 13 years in bar coding with his previously sold company StrandWare.
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