London Fashion Week – Digital signage
In her editor’s note, Morwenna Kearns, managing editor, Output Magazine, wrote that she had the opportunity to attend London Fashion Week, which featured a videowall outside the main catwalk area to bring the colour and lights of the shows to the whole event at Somerset House. This wasn’t so surprising, as fashion is all about immediacy, but what was interesting was other digital signage in London showing footage and tweets from LFW – CBS Outdoor’s cross-track projection units kept Underground passengers in the loop while Ocean Outdoor’s digital billboard informed Westfield London’s shoppers. LFW, despite its renown, is still an exclusive event, and bringing it to the public in this way showed how digital signage can create inclusion in the busiest of places. See: www.outputmagazine.com
Digital Signage – promote retail specials
Digital signs are great for letting customers know about in-store specials, weekly flyer discounts, double coupons, preferred shopper promotions, etc. Digital signage can also be a revenue generator. To hear more about StrandVision’s digital signage software solutions for retail, visit www.StrandVision.com or call 715-235-7446 (SIGN).
