Digital Signage

Kinetic Study Measures Digital Out-of-Home Engagement with Face Tracking Study

Kinetic Worldwide has released the latest results from an out-of-home face-tracking project that explores consumer interaction with the Digital Out-of-Home (DOOH) advertising network on Glasgow’s underground subway system. The research was performed with their partner Primesight, on one of the largest out-of-home media owner in the UK with over 20,000 advertising locations, found that while engagement numbers were highest during peak commuting hours, the advertising panels were more effective throughout the entire day as people were engaged with the advertising for longer periods of time. Ticketing locations provided the highest engagement opportunities, as opposed to advertising on platforms, as these placements face the flow of commuters and deliver an a more impactful experience to audiences with the combination of news content and advertising on digital screens. To read more, http://www.screenmediadaily.com/news-kinetic-primesight-face-tracking-glasgow-subway-underground-digital-signage-out-of-home-advertising-study-0014001780.shtml

Digital Signage – Helps company profit margin

No matter which way you use it, StrandVision Digital Signage will help your company’s profit margin with its patented Internet Digital Signage that is used around the world for large and small business marketing and employee communication. StrandVision guides you through the entire process and provides paid for and Free Digital Signage Software, Digital Signage Networks and other Digital Signage Solutions to many companies around the world in many digital signage industries. If you’d like to hear more about StrandVision’s digital signage, and the types of applications we’re involved in, please visit www.StrandVision.com or call 715-235-7446 (SIGN).

About Mike

Mike is president of StrandVision Digital Signage. He has a wealth of Business Marketing experience with over 11 years in electronic digital signage and 13 years in bar coding with his previously sold company StrandWare.
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