Kinetic Study Measures Digital Out-of-Home Engagement with Face Tracking Study
Kinetic Worldwide has released the latest results from an out-of-home face-tracking project that explores consumer interaction with the Digital Out-of-Home (DOOH) advertising network on Glasgow’s underground subway system. The research was performed with their partner Primesight, on one of the largest out-of-home media owner in the UK with over 20,000 advertising locations, found that while engagement numbers were highest during peak commuting hours, the advertising panels were more effective throughout the entire day as people were engaged with the advertising for longer periods of time. Ticketing locations provided the highest engagement opportunities, as opposed to advertising on platforms, as these placements face the flow of commuters and deliver an a more impactful experience to audiences with the combination of news content and advertising on digital screens. To read more, http://www.screenmediadaily.com/news-kinetic-primesight-face-tracking-glasgow-subway-underground-digital-signage-out-of-home-advertising-study-0014001780.shtml
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