They’re users not viewers!
It’s been interesting watching the digital signage industry evolve. As subject matter experts are assimilated from other disciplines, like advertising, communications and broadcast, they all put their marks on the face of digital signage.
What we have today is a rapidly growing industry with a psychotic personality. Like the early days of the Web, there seems to be a lot more bad examples out there than good, but that can and probably will change over the next few years as things get a little more focused on results.
From an instructional designer’s viewpoint, the correct way to observe the presentation of content via digital signage systems is as a user not a viewer. Adding in user-value items like weather, new feeds, etc. is one way to change the user’s impression of the message. To read more, see: http://www.digitalsignagetoday.com/blog/7465/They-re-users-not-viewers
Digital Signage Network – Realtors
StrandVision Digital Signage provides an innovative way for realtors to turn their lobbies into selling arenas and offer dynamic listings on their Websites. With StrandVision, you can replace your corkboard lobby listings with an unlimited number of attractive digital signage pages that can be sorted and presented by price band, location, or any other criteria. If you’re setting up a digital signage network for your real estate agency and would like some support and advice, give us a call at 715-235-7446 (SIGN) or visit www.StrandVision.com.