Digital out-of-home: Experiment tests consumer reactions to NFC and QR
Hundreds of six-sheet poster sites in a British town have been upgraded to support near field communication (NFC) and QR codes, for one of the biggest trials of the technologies in out-of-home media yet. To read more, visit: http://www.screenmediamag.com/screenmedianews/4120-digital-out-of-home-experiment-tests-consumer-reactions-to-nfc-and-qr
Digital Signage – QR Codes
StrandVision’s Digital Signage allows subscribers to automatically add smart phone-readable QR codes to any digital signage page. To add the capability subscribers simply make their selection and the familiar QR code is automatically generated and added to the page that is viewed by the public on their digital signage player. By scanning the QR code with their mobile smart phone, viewers interact with the StrandVision subscriber’s digital signage network in any number of ways – visit Web sites, send messages, or receive coupons. The system allows StrandVision subscribers additional feedback (and sales opportunities) through their more traditional marketing venues. Visit www.StrandVision.com or give us a call at 715-235-7446 (SIGN) to learn more about digital signage.