Intelligent Shopper Recognition
Rapid Displays has debuted its new intelligent shopper recognition software platform that identifies gender and age groups. The software can be integrated into a kiosk to allow retailers to identify who is viewing their ads and then tailor the message accordingly.
The technology also tracks analytics, including who saw the media and how long they dwelled in front of the display. To read more visit http://www.kioskmarketplace.com/article/191814/Rapid-Displays-launches-gender-age-tracking-kiosk-video?utm_source=NetWorld%20Alliance&utm_medium=email&utm_campaign=EMNA_KMC_03202012
StrandVision Digital Signage for Retail
Advertising is expensive and reaches many people who will never set foot in your store. That’s why StrandVision Digital Signage is tailor-made for retailers. Customers are already in your store but they may not know all of the items that you carry.
Just as endcap displays help sell products, digital signs are great for letting customers know about in-store specials, weekly flyer discounts, double coupons, preferred shopper promotions, etc. Digital signage can also be a revenue generator. Many vendors are eager to pay to run their ads on your digital signage system at the point of sale. If you’d like to hear more about StrandVision’s digital signage, please visit www.StrandVision.com or call 715-235-7446 (SIGN).
That’s fantastic. I’d be really curious to see how accurate it is, particularly on age groups. Even if it’s close though, it’s definitely a great step in the direction of tracking kiosk analytics.
I wonder that as well. It is amazing how much this technology has evolved since we started 9 years ago. There are lots of talented people in the world and great to see the progress.