DPAA Reports on Place-Based Media Growth
The Digital Place-based Advertising Association (DPAA) has announced that growth rates for the industry sector remained strong in 2011, exceeding overall U.S. ad industry growth by a more than 17:1 margin.
Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, advertising revenue for the digital place-based sector grew by 14.2% in 2011 over 2010, more than 17 times the 0.8% growth rate for the U.S. ad industry overall, as reported by Kantar Media. Among all media types, growth for digital place-based was second only to that of syndication, which recorded a 15.4% gain.
To read more, visit: http://www.avnetwork.com/digital-signage/0003/dpaa-reports-on-place-based-media-growth/88191
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