Why you should add ‘fluff’ to your digital signage
Frank Kenna wrote, Whether you call it “entertainment” or “fluff,” its use in workplace digital signage is critical but often misunderstood.
I often use television as an analogy to clear up confusion: The TV networks make money by selling advertising. About 20 minutes of each prime time hour is made up of ads. It stands to reason that the networks would love to increase that to 60 minutes and triple their revenue. The only problem is, if they did that, no one would watch. So they make these things called “shows” and put them in the middle of the ads to get people to watch. They have found through 60 years of trial and error that 1/3 advertising is about the limit. To read more, visit: http://www.digitalsignagetoday.com/blog/8151/Why-you-should-add-fluff-to-your-digital-signage?utm_source=NetWorld%20Alliance&utm_medium=email&utm_campaign=EMNA_DST_06042012
Corporate Employee Communication – Use Digital Signage
Digital signage helps improve employee communication. At StrandVision, we’ve found that employee communications is one of the largest corporate uses of digital signage. Customer communications is also important. It can make customers aware of your full line of offerings, present specials and promotions, while improving the overall customer experience by reducing perceived wait times. We’d be happy to discuss how to use digital signage for employee communication at your organization, just give us a call at 715-235-7446 or visit www.StrandVision.com.