Gained in translation
One of the most valuable lessons I’ve learned as a lighting designer is how to be a translator. Lighting is an extremely difficult property to talk about because it’s intangible, and as such requires its own special vocabulary. I understand that not everyone I talk to will have that vocabulary, so I have to translate. I have to translate what a client actually needs based on what they describe, and then I have to translate back to them in words that will create a meaningful imagery. This technical translation is an unbelievably useful skill, and it becomes increasingly transferrable as I try to understand what a client needs in all aspects of a project. To read more from Larry Zoll, visit: http://www.digitalsignagetoday.com/blog/8173/Gained-in-translation?utm_source=NetWorld%20Alliance&utm_medium=email&utm_campaign=EMNA_DST_06082012
Digital Signage Social Media
To say there’s a buzz about social media is probably an understatement. Clearly, a revolution is taking place in group communications. One-to-many conversations have been transformed in ways that no one imagined a few years ago. The question for us, however, is: do Facebook, LinkedIn, MeettheBoss, Plaxo, Twitter and the others have a place in your marketing programs? Are there other vertical industry blogs and social media sites that deserve your attention?
The short answer is “Yes.” The phenomenon is real and you should at least explore it. The services don’t charge to participate. But, social media is not free because you or your staff must invest time to manage postings and monitor the sites.
We’d be happy to discuss how to use digital signage for employee communication at your organization, just give us a call at 715-235-7446 or visit www.StrandVision.com.