Digital Signage for Hospitality Industry
The StrandVision Digital Signage system provides a number of ways for hotels and other hospitality venues to present targeted advertising to guests. Text, graphics and video pages quickly help guests feel welcome, while making them aware of the property’s amenities.
Digital signage can be placed in the lobby or public hallways to direct guests to meeting room locations, list pool hours, display special room promotions and incentive/frequent traveler program information. Value-added content may include promotions of hotel dining menus and specials, ads from local businesses, weather, news and community events.
Digital media in fast food: Projection and body tracking create Happy Meal game
McDonald’s in the UK is using projection and interactive technology to create a play experience for children promoting its Happy Meal brand.
For more than 150 locations, agency The Marketing Store and technology supplier Paradigm AV have developed a system using ceiling-mounted projectors that cast images on the floor while tracking cameras and infrared emitters detect participants’ actions. The project has been two years in the making.