StrandVision Supports International Languages
StrandVision Digital Signage has announced support for international language character sets on its Digital Signage playback and accompanying Web setup area that customers use to develop their signage pages. The expanded language support uses Universal Character Set Transformation Format — 8-bit (UTF-8), the dominant character encoding for database-oriented systems and the World Wide Web.
The capability enables StrandVision’s international customers to use their native language keyboards just as they do when they type information into Web pages, as well as for English speaking customers to provide marketing or employee communication information in the languages used by their visitors and staff. The StrandVision web server automatically recognizes and adapts the keyboard language to the UTF-8 standard and presents the correct characters on all of the customer’s digital signage screens.
StrandVision Digital Signage offers a free digital signage software trial account. Put StrandVision’s experience to work for your business today with a free digital signage software subscription or calling 715-235-SIGN (7446).
Interactive Digital Signage and the Growth of the Market
Interactivity has been the buzz in digital signage for a while, so why is there not more of it out there in the real world? It’s out there– but we’re living in an odd world where 1) there is still a lack of understanding in the market about what touch technologies are required to interactive, and 2) digital signage now must compete with that other, hyper-interactive technology– the smartphone in most everyone’s hands.
Even as the larger ad/marketing world heads, guns blazing, down new paths like new-gen QR codes and designing content that is mobile-friendly so the use of the digital display doesn’t stop and the physical display, we still need to get back to basics in interactive digital signage. Interactive on the big screen is a different ball game than the thousands of apps being pushed on the smartphone user. Interactive digital signage is about the provider controlling the experience, not the consumer. But you need to understand the technical dynamics of new interactive and touch screen technology.