Retail — Digital Signage
Advertising is expensive and reaches many people who will never set foot in your store. That’s why StrandVision Digital Signage is tailor-made for retailers. Customers are already in your store but they may not know all of the items that you carry.
Just as endcap displays help sell products, digital signs are great for letting customers know about in-store specials, weekly flyer discounts, double coupons, preferred shopper promotions, etc. Digital signage can also be a revenue generator. Many vendors are eager to pay to run their ads on your digital signage system at the point of sale.
Digital signs enable you to support the community, as well. You can promote local organizations or donations and corporate/employee community involvement. Ideas for retail digital signage are limited only by your imagination. It’s inexpensive, perfectly suited to sell impulse products and easy to update and maintain. To hear more about StrandVision’s digital signage software solutions for your retail shop, visit www.StrandVision.com or call 715-235-7446 (SIGN).
Digital signage and the shopper’s path (Commentary)
For as long as I can remember, the Holy Grail in retail has been to increase purchase conversion rates by gaining a better understanding of the way shoppers actually shop a store. What is the path of their shopping journey? Where do they dwell in the store? What merchandising techniques are most successful in moving shoppers to traverse more of the store?
To read more of this article by Stuart Armstrong, see http://www.digitalsignagetoday.com/article/204675/Digital-signage-and-the-shopper-s-path-Commentary?utm_source=NetWorld%20Alliance&utm_medium=email&utm_campaign=EMNADST12052012