StrandVision — Free Digital Signage Quick Response Codes
StrandVision Digital Signage has integrated smart phone-readable Quick Response (QR) codes into its digital signage offering. StrandVision has incorporated a QR code generation tool into its online digital signage software administration console.
To add the capability subscribers simply make their selection and the familiar QR code is automatically generated and added to the page that is viewed by the public on their digital signage player. By scanning the QR code with their mobile smart phone, viewers interact with the StrandVision subscriber’s digital signage network in any number of ways – visit Web sites, send messages, or receive coupons. The system allows StrandVision subscribers additional feedback (and sales opportunities) through their more traditional marketing venues.
To learn more about digital signs, please give us a call at 715-235-7446 (SIGN) or visit www.strandvision.com
Interactive Digital Signage and the Growth of the Market
Interactivity has been the buzz in digital signage for a while, so why is there not more of it out there in the real world? It’s out there– but we’re living in an odd world where 1) there is still a lack of understanding in the market about what touch technologies are required to interactive, and 2) digital signage now must compete with that other, hyper-interactive technology– the smartphone in most everyone’s hands.
Even as the larger ad/marketing world heads, guns blazing, down new paths like new-gen QR codes and designing content that is mobile-friendly so the use of the digital display doesn’t stop and the physical display, we still need to get back to basics in interactive digital signage. Interactive on the big screen is a different ball game than the thousands of apps being pushed on the smartphone user. Interactive digital signage is about the provider controlling the experience, not the consumer. But you need to understand the technical dynamics of new interactive and touch screen technology.
To read David Keene’s article, see more at: http://www.avnetwork.com/digital-signage/0003/interactive-digital-signage-and-the-growth-of-the-market/89978#sthash.v3tV0xzp.dpuf(Digital Signage Weekly e-news – December 7, 2012 – 4:26 PM)