Digital Signage for Vehicle Signage
The LEI Technology Canada LTD subsidiary of Lanner Electronics has a specially configured mobile appliance, the LEC-5510, which is pre-configured to integrate with digital signage software. We’ve been working together for over a year. The specifically configured system enables vehicle signs in and on taxis, shuttle buses, limousines, ferries and trains. We’re excited to tell you more about how you can use these vehicle signs. Call 715-235-7446 (SIGN) or visit www.StrandVision.com to learn more about StrandVision’s digital signage software for vehicle signs.
Digital Signage is Now Audited for Transit Media
Public transit media in the U.S. is poised for a major audience measurement upgrade, with a soon-to-be launched ratings database that brings together accurate audience counts, eyes-on ratings and demographic targeting. Peoplecount, a supplier of out-of-home/DOOH audience measurement and research, was selected by the U.S. Federal Government’s Transportation Research Board (TRB) to examine current audience measurement practices for static and digital media on public transport systems. After a two-year development, review and approval phase, the methodology report “Audience Measurement for Transit Advertising” was published (and is available at http://www.trb.org/TCRP/Blurbs/167719.aspx for download).