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Thanks to mobile, consumers can track the lifecycle of what they buy
Before the horsemeat scandal that rocked European businesses, a growing number of consumers had been questioning the origin of their food and clothing, according to an article on finchannel.com, citing data from Cisco.
To read more visit: http://www.retailcustomerexperience.com/article/212319/Thanks-to-mobile-consumers-can-track-the-lifecycle-of-what-they-buy?utm_source=NetWorld%20Alliance&utm_medium=email&utm_campaign=EMNARCE05012013