Royal Credit Union Puts StrandVision Digital Signage at the Center of its Member Communications
Royal Credit Union is further expanding its already extensive StrandVision Digital Signage network with additional branch and drive-up locations. It will be using StrandVision’s recently introduced R360 Linux digital media player to drive new digital signage installations.
RCU, a StrandVision customer since 2004, has StrandVision electronic signage in 15 of its lobbies and has integrated it directly into drive-up teller operations at eight locations in Minnesota and Wisconsin. It will add eight more lobbies and additional drive-ups in 2014.
To hear more about digital signage for your credit union or bank, please give us a call at 715-235-7446 (SIGN) or visit www.strandvision.com.
A tale of Dos Equis and romancing the brand
Often finding unique, differentiating product attributes and functional benefits may not be obvious. Most brands don’t have the luxury of starting from scratch. As a marketer, you have to work with what you have—challenging, but not impossible, and with diligence and persistence, the results can be fantastic.
What if, for example, a brand is in a category in which many of the product attributes and functional benefits are similar among competitors? What if the category has more than 20,000 brands worldwide associated with it? This is what the team at Dos Equis encountered in 2007 as they took stock of their brand: a small Mexican beer that was bordering on the edge of obscurity.
To read more, please visit: http://www.retailcustomerexperience.com/article/225893/A-tale-of-Dos-Equis-and-romancing-the-brand?utm_source=NetWorld%20Alliance&utm_medium=email&utm_campaign=EMNARCE01152014