Digital Signage for Vehicle Signage
The LEI Technology Canada LTD subsidiary of Lanner Electronics has a specially configured mobile appliance, the LEC-5510, which is pre-configured to integrate with digital signage software. We’ve been working together for more than two years. The specifically configured system enables vehicle signs in and on taxis, shuttle buses, limousines, ferries and trains. We’re excited to tell you more about how you can use these vehicle signs.
J.D. Power automotive study will add digital place-based venues
J.D. Power will begin including a digital place-based media viewing question in its bi-annual Automotive Media and Marketing Report, the Digital Place-based Advertising Association announced. The first study to include metrics about DPb advertising will be released in July.
The digital place-based media question in the J.D. Power study will ask recent new vehicle drivers whether they recall viewing DPb screens in particular venues over the past six months and past 30 days. Those venues are airports/airplanes, bars/restaurants, gas stations, health clubs/fitness centers, office building lobbies, office building elevators, retail stores, shopping malls and sports stadiums/arenas.
To read more, visit: http://www.digitalsignagetoday.com/article/225145/J-D-Power-automotive-study-will-add-digital-place-based-venues?utm_source=NetWorld%20Alliance&utm_medium=email&utm_campaign=EMNADST12232013