StrandVision Digital Signage for Retail Shops
Advertising is expensive and reaches many people who will never set foot in your store. That’s why StrandVision Digital Signage is tailor-made for retailers. Customers are already in your store but they may not know all of the items that you carry.
Just as endcap displays help sell products, digital signs are great for letting customers know about in-store specials, weekly flyer discounts, double coupons, preferred shopper promotions, etc. Digital signage can also be a revenue generator. Many vendors are eager to pay to run their ads on your digital signage system at the point of sale.
5 easy pieces to an in-store content strategy
Don’t let the attraction of shiny digital technology lead you to abandon your strategic marketing habits. Digital marketing is just like any other marketing — it’s a tool to help you achieve your business objectives.
By spending a few hours upfront developing an in-store digital content strategy, you’ll save time on the backend changing your hardware installation when it doesn’t work or trying to justify more funding for a failed initiative.
To read more, please visit: http://www.digitalsignagetoday.com/article/227553/5-easy-pieces-to-an-in-store-content-strategy?utm_source=NetWorld%20Alliance&utm_medium=email&utm_campaign=EMNADST02122014