Digital Signs

“Tradigital” Marketing

Normally I don’t like it when people hijack words to create new (especially marketing) words but I was taken by the title of an article that included the work “Tradigital” when referring to digital signage marketing, describing digital signage’s role as an extension of traditional marketing. Electronic signage, whether it be for marketing, employee communications, general announcements or whatever, is a good approach. It generally doesn’t fully replace other means of communication but it extends and enhances other approaches and adds persistence (repetition) that no other communications medium can offer.

About Mike

Mike is president of StrandVision Digital Signage. He has a wealth of Business Marketing experience with over 11 years in electronic digital signage and 13 years in bar coding with his previously sold company StrandWare.
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