DOOH on the rise
PQ Media, in its Global Digital Out-of-Home Media Forecast 2014-18: The DOOH Industry’s Annual Performance Benchmark™ reports that Global digital out-of-home media revenues are projected to grow 11%, building on 9.3% revenue gain to $8.86 billion in 2013. This is coming off of three slower years of growth. Meanwhile, consumer DOOH exposure increased 7.2% – the same rate as in 2012 – to an average of 14 minutes per week.
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