DPAA/Nielsen data shows impressive comparison of digital signage to TV impressions
Digital Place-based Advertising Association is publicizing a new Nielsen data analysis that shows that digital place-based networks deliver more impressions among 18-49 year-olds on a monthly basis than the top 25 network prime time shows and top 20 basic cable networks. This demonstrates the power of this type of digital signage to reach key demographic segments. See a summary here: http://dp-aa.org/newspress.php?newsid=309.
The DPAA will be examining this and other interesting topics at its seventh annual Video Everywhere Summit on Tuesday, Nov. 4, at Crowne Plaza, Times Square in New York City.