Digital Signage Content – Infographics

Infographics – What are they? How Can They Help Your Digital Signage

I’m starting to see more references to “Infographics” and thinking about how they can help in digital signage. Infographics are charts or diagrams that help explain complicated subjects. You often see them used as “noodle” maps to show transit systems, such as the Cincinnati map shown here.

Cincinnati Map

You may say it’s just a graphic – well, welcome to the 21st Century where everything gets its own name. Regardless what you call them, infographics can be powerful digital signage content tools. They can be excellent wayfinders and they can explain organization charts, curricula, and any number of complex ideas that require simplifying for quick understanding through a visual representation.

Be careful though, it’s not easy to create an effective, intuitive infographic. You really need to spend some time on it and have several people review it to make sure it accomplishes your communications objective.

About Mike

Mike is president of StrandVision Digital Signage. He has a wealth of Business Marketing experience with over 11 years in electronic digital signage and 13 years in bar coding with his previously sold company StrandWare.
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