The Whole Mobile Thing Is Really Complex
Here’s another article from DigitalSignageToday.com that caught my eye. This one’s by Steven Gurley, an industry expert on mobile and mobile content solutions. His article is called “Is digital signage ready for the mobile commerce revolution?” The article is really a quiz on many of the marketing and technical aspects of the mobile revolution. Unfortunately, he doesn’t give the answers and although the article doesn’t directly tie mobile to digital signage it is a powerful reminder that this segment is both complex and likely to dominate in the near future.