Sixteen-Nine Publishes My Thoughts on Digital Signage Passive Persistent Presence
Remember a month or so ago when I made some comments about the “Passive Persistent Presence” of digital signage? Well I worked those ideas into a short article and submitted it to Dave Haynes at Sixteen-Nine and PressDOOH. He liked it enough to post it on his site here.
Take a look at it. I think it makes a compelling case for the value of digital signage because you get to control the content and the viewing environment, which encourages viewership and engages the audience. No other medium give as much control to the broadcaster for both employee and marketing communications.