Digital signage systems in zoos, museums, aquariums, theme parks, nature centers and other entertainment park related industries offers the ability to decrease staffing costs, increase sales, manage traffic flow and increase the customer's enjoyment and satisfaction, thus reducing vandalism and improving sales. The key to success in this industry is happy customers because happier customers spend more than their unhappy counterparts.

StrandVision Digital Signage offers a FREE trial of its digital signage suite for zoos, museums, aquariums, theme parks, nature centers and other entertainment park related industries. This includes sample content templates and personalized assistance to get your network up and running. We have talented installers with expertise in installation and consulting on process management. One of our premiere partners is Avitra from Des Plaines, IL.

Usage

• Specially designed outdoor enclosures that house TV or VGA LCD screens which are strategically located around the park.
• wall mounted displays at applicable exhibits
• Indoor wall mounted TV or large plasma screens located in shops
• One digital signage channel (locations) per screen for unique information on all displays which is targeted directly to the visitors in the area.
• One digital signage channel which is broadcast to all employee break areas which provides employee specific information
• Employee system is started 1 hour prior to park opening through 2 hours after park closing
• Visitor digital signage kiosks used 15 minutes before the park is open through 15 minutes after closing

Possible Park Signage Content

• Park hours with the current time listed
• Upcoming presentations to keep people entertained
• Upcoming events and specials to get people to come back
• Information on the specific exhibit that it is near
• Food or product specials in other areas of the park to move traffic to lower populated areas
• Specials targeted to increase sales during hot or cold days
• Promotions near park exits 30 minutes prior to closing to migrate traffic towards the exits
• Recognition of stellar customers
• Recognition of helpful employees
• Promotions and messages that are outdoor temperature based. For example, hot days may promote ice cream and cold days promote tacos and hot dogs
• Tornado shelter and other public safety information during storms based on weather information
• Meeting room assignments

Possible Employee Signage Content

• Safety reminders
• Safety statistics
• Recognition of helpful employees for the day
• Alerts (storms, heat exhaustion) with instructions on how to address it
• Training reminders
• Upcoming events
• Recognition of new employees

Return on Investment

• Savings from reduced employee salaries by getting visitors out closer to closing time
• Additional sales on temperature related products
• Shortens the customer's perception of wait time in lines
• Demonstrates community activity - can even include local information and upcoming events
• Acknowledge select customers for achievement who are known by others viewing the digital signage

Installation

• Install one current personal computer with dedicated Internet access for each channel (set of content) provided
• Distance and multiple feeds is most cost effective by using television cabling or wireless TV transmitters, VGA to TV converter, cable amplifier/splitter
• Installation of televisions over concession stands and waiting lines
• Uses additional bandwidth since they are open later at night and on the weekends

Estimated Costs

• $80 per month per branch for digital signage subscription fees for two channels (paid annually)
• $800 up front installation costs per screen depending on configuration and remodeling requirements