StrandVision Digital Signage Grocery and Convenience Store Use

Grocery and Convenience Store

Used in the store entrance, end caps, checkout lanes and rest rooms of grocery stores, convenience stores and gas stations
One Digital Signage Channel (locations) that is set up by the person responsible for marketing
Provides today's specials and targets customers to more profitable products.
Increases "impulse buys" on low cost, high profit items

One month subscription is significantly less cost than one newspaper or television ad
Targeted to current customers who are already buying
Increase impulse buys on soda and snacks
Get paid $.01 to $1.00 (or more) per impression by suppliers
Get paid $500 or more per month for dedicated end cap display for one supplier (a profit of over $450 per month)
Indirect payback - Gain return visits from competition:
- Shortens the customer's perception of wait time at checkout lanes
- Builds awareness of community involvement
- Demonstrates savings by making specials and discounts more public, noticeable and available

Install one current Personal Computer with dedicated Internet access for each channel offered at each store
Distance and multiple feeds is most cost effective by using television cabling or wireless TV transmitters, VGA to TV converter, cable amplifier/splitter
Installation of special television screens on registers if renovation is an option
Installation of ceiling or pole mounted televisions over registers if desired
Ceiling mounted televisions at store entrance
Possible ceiling or rack mounted televisions at end caps

$55 to $625 per month per facility for digital signage subscription fees for one to twenty channels (paid annually)
Potential of additional bandwidth charges if video fed through the Internet or multiple computers running the same channel
$800-50,000 up front installation costs per facility depending on configuration and remodeling requirements