Marketing Communications

Background

Digital signage provides a number of ways for businesses to increase sales and communicate with prospects and customers. People waiting for service in queues, lobbies, or waiting might see a digital signage page that focuses on a new product or service, or a special promotion from your business or a sponsor. You can also show updated national and local weather, news, trivia – any number of optional feeds.

Digital signs decrease customers’ perceived wait time by allowing them to view interesting content. Whether you use digital signs strictly to inform prospects and patrons about your products or use them to produce advertising revenue from suppliers and partners, digital signs improve your customers’ experience when visiting.

FREE TRIAL

StrandVision Digital Signage offers a free digital signage software trial account for all your marketing communication needs. This includes sample content templates and personalized assistance to get your network up and running.

Customer Stories

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Sound & Video Contractor Magazine Features StrandVision Installation at Nortrax

Sound &Video Contractor magazine’s cover story showcases how StrandVision helps Nortrax, a heavy-duty construction and forestry equipment dealer and a subsidiary of John Deere, market in its dealerships. With more than 1,000 employees in approximately 48 locations in 18 states, Nortrax is the largest John Deere dealership group in the world. It’s a great story about a dynamic distributor.

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StrandVision Helps McLean Implement "Make the Wait Worthwhile"

McLean Implement, Inc. is a John Deere Gold Star dealer serving Illinois, as well as international markets, through locations in Albion, Benton, Flora, Norris and Wayne City. The dealership sells new and used equipment and is focused on customer service through its responsive parts and service operations. Recently, McLean enhanced its customer service offerings by adding digital signage from StrandVision at the parts counters of its four agricultural locations. The signage is entertaining and keeps customers informed as they are being served.

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Peterbilt Truck Centers Promotes Parts/Service with StrandVision Digital Signage

Peterbilt Truck Centers operates seven full service dealerships in Mississippi, Arkansas, Louisiana and Alabama. The dealerships are committed to providing premium transportation products with an unmatched level of customer service. The Centers promote these services using StrandVision Digital Signage.

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Ontrac Refreshes Parts Counter with StrandVision Digital Signage

Ontrac Equipment Services Inc. is a leading John Deere distributor with 22 dealerships in eastern Canada. It had heard about the Nortrax installation and wanted to update its parts department counters in order to present customers with attractive, up-to-date information at the point of sale.

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Capital Lighting Uses StrandVision Digital Signage at All of its Parts Counters

Capital Lighting & Supply, a Sonepar USA Company, is a premier provider of electrical products and lighting with 21 locations serving Maryland, Virginia and the District of Columbia. The distributor uses a StrandVision Platinum Digital Signage package and site licenses to augment its customer communications across its network of parts counters. The counter is a prime selling opportunity for CLS to make customers aware of its offerings and specials.

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StrandVision Reaches through for Shelton Winnelson

Shelton Winnelson, a leading plumbing and heating wholesaler in western Connecticut, is a progressive member of the WinWholesale group of companies. As an innovator, Shelton Winnelson President, Prisco Panza, recognized the communications potential of digital signage when he was introduced to StrandVision. Since its installation in August 2006, the StrandVision Digital Signage system has increased awareness of the company’s offerings and delivered sales.

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Luther Midelfort uses StrandVision Digital Signage for Marketing and Emergency Notifications

Luther Midelfort - Mayo Health System needs to communicate with staff, patients and the general public. It also wants an emergency communications system to notify staff in the event of an IS outage. It discovered that it could address both of these needs with a StrandVision Internet-based digital signage network.

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King Drug “Makes the Wait Worthwhile” for Pharmacy Customers

King Drug and Home Care, with nine stores in western Kentucky, sought an innovative way to communicate with customers that went beyond traditional store signage and advertising. They discovered StrandVision Digital Signage and purchased a “Gold Package” that offers shared video and the flexibility that King Drug requires.

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StrandVision Digital Signage Pays Dividends for
Bank of Ann Arbor

The Bank of Ann Arbor was an early adopter of digital signage. Today, it has a multi-year contract for StrandVision digital signs in all five of its branches and is moving to a higher level by making them focal points in bank branch lounges.

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StrandVision Digital Signs – Eau Claire Ford Lincoln Mercury’s New Sales Rep

Eau Claire Ford Lincoln Mercury is known for its innovative marketing. It has added a StrandVision Digital Signage system to feature products and services. The new digital sign directly led to the sale of a new car within weeks of going online, immediately more than paying for a year of service.

Usage

• Large TV or plasma screen
• Smaller TV or computer monitor at product displays
• Multiple locations can show same or customized content
• Simple text and graphic slides or full video (with or without audio)

Possible Signage Content

• Sponsored vendor advertising
• Product promotions
• Specials
• Business hours
• Return policies
• Delivery truck schedules and routes
• Training Opportunities
• Employee recognition, birthdays, awards, etc.
• Customer profiles and quotes

Benefits

• Increases sales
• Cost significantly less than newspaper or television advertising
• A new revenue stream from vendors
• Indirect payback:
• Demonstrates you are technology and future oriented
• Shortens the customer's perception of wait time, very important for busy times at the sales counter