Customer Stories
Eau Claire Ford Lincoln Mercury’s
New Sales Rep
Usage
- Used in customer waiting areas of various types of service centers including
those in auto dealerships, fast oil change shops, muffler and shock repair
stations, and gas stations
- One Digital Signage Channel (locations) that is set up by the person responsible
for marketing
- Each facility is usually run with individual content
- Helps remind current customers to come back more often and for more services
- Reward frequent customers with publicity
Possible Signage Content
- Business hours
- Current and upcoming specials
- Technician certifications
- Warranty tips
- Stories of the high cost of ignoring preventative maintenance
- Customer quotes and recognition
- Local news
- Paid advertising by suppliers
Return on Investment
- Significantly less cost than one local newspaper or television ad per month
- Up sell additional services while the problems are getting solved
- Pay for a month by converting 3 customers from having their oil changed
at over 5,000 mile to 3,000 miles
- Indirect payback - Increases members:
- Shortens the customer's perception of wait time
- Entertains and informs about interesting local and national news
Installation
- Hide a current personal computer with dedicated Internet access in a locking
floor standing cabinet in the waiting area
- VGA monitor sits on top of the desk (no keyboard or mouse for security)
- Possible installation of optional ceiling or wall mounted plasma screen
would add to the experience
Estimated Costs
- $55 per month for digital signage subscription fees (paid annually)
- $500-2,000 up front installation costs depending on monitor type, cabinet
and mounting needs