Customer Stories

Eau Claire Ford Lincoln Mercury’s
New Sales Rep

Usage

• Used in customer waiting areas of various types of service centers including those in auto dealerships, fast oil change shops, muffler and shock repair stations, and gas stations
• One Digital Signage Channel (locations) that is set up by the person responsible for marketing
• Each facility is usually run with individual content
• Helps remind current customers to come back more often and for more services
• Reward frequent customers with publicity

Possible Signage Content

• Business hours
• Current and upcoming specials
• Technician certifications
• Warranty tips
• Stories of the high cost of ignoring preventative maintenance
• Customer quotes and recognition
• Local news
• Paid advertising by suppliers

Return on Investment

• Significantly less cost than one local newspaper or television ad per month
• Up sell additional services while the problems are getting solved
• Pay for a month by converting 3 customers from having their oil changed at over 5,000 mile to 3,000 miles
• Indirect payback - Increases members:
  • Shortens the customer's perception of wait time
  • Entertains and informs about interesting local and national news

Installation

• Hide a current personal computer with dedicated Internet access in a locking floor standing cabinet in the waiting area
• VGA monitor sits on top of the desk (no keyboard or mouse for security)
• Possible installation of optional ceiling or wall mounted plasma screen would add to the experience

Estimated Costs

• $55 per month for digital signage subscription fees (paid annually)
• $500-2,000 up front installation costs depending on monitor type, cabinet and mounting needs