Get your auto customers in the know

Most companies are interested in communicating with their customers in one form or another. This is an area where you can ask about new ways of marketing to your customers as well as share your experiences of advertising to your customers. Remember to include what type of business you work at in your postings.

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mjstrand
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Get your auto customers in the know

Post by mjstrand » Sat Nov 27, 2004 11:19 pm

If you are an auto dealership, oil change or mechanic shop, you have a great opportunity to let your customers know about all of those other things that you've been trying to get everyone to know about. Even if your customers leave for a while, they almost always wait in your waiting room for a few minutes, and many wait there for close to an hour. By incorporating an advertising kiosk there, you can get those captive customers to see your messages while making their wait time seem to go faster. Train them on the benefits of consistent maintenance to their vehicle. Let them know about specials that you are offering. Promote the benefits of the frequent visitors or mileage club. Even highlight a customer who has done a great job with their maintenance or has great things to say about your organization. Use your creativity and gain incremental profits.
Mike is president of StrandVision Digital Signage and also does business marketing consulting through MikeStrand.com.

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