Background

Alternatively known as dynamic signage, electronic signage, multi-media merchandising or narrowcasting, networks of digital signs are becoming commonplace in banks and credit unions across America.

Smaller credit unions with limited budgets are implementing low cost LCD panels and/or traditional CRTs in conjunction with traditional product displays. Larger banks and credit unions are often opting for more impressive built-in displays including rear projection TVs, large LCDs, and plasmas.

Bank and credit union marketing directors have found they like the flexibility of digital merchandising because they can easily change the content and keep it fresh. There are tremendous marketing opportunities for digital signage behind the teller line and in any waiting area at your bank or credit union. Digital merchandising communicates in more efficient and compelling ways than traditional merchandising.

FREE TRIAL

StrandVision Digital Signage offers a FREE trial of its digital signage suite for banks and credit unions. This includes sample content templates and personalized assistance to get your network up and running.

Customer Stories

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In-branch, Drive-up – StrandVision Digital Signage Promotes RCU

The StrandVision Digital Signage system enables Royal Credit Union to leverage its advertising and marketing communications investments and bring timely promotions directly to members in their lobbies and at their drive-up teller lanes.

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StrandVision Digital Signage Pays Dividends for
Bank of Ann Arbor

The Bank of Ann Arbor was an early adopter of digital signage. Today, it has a multi-year contract for StrandVision digital signs in all five of its branches and is moving to a higher level by making them focal points in bank branch lounges.

Usage

• TV screens used in Lobbies, Teller Lines and Drive Up Lanes
• One or Two Digital Signage Channels (locations) per branch
• Multiple branches will use mostly standard content which is determined by marketing department with a little bit of branch specific content entered by the branch manager
• Targeted directly to the members - can provide competitively sensitive material since the information is not seen outside of the facility
• Used during weekdays, evenings and on the weekends

Possible Digital Signage Content

• Business hours
• Current interest rates
• Financial advice
• Community involvement
• Special programs being offered
• Recognition of loyal customers
• Recognition of helpful employees
• Customer quotes and awards

Benefits

• Monthly fee is significantly less cost than one local newspaper or television ad per month - even with many branches
• Indirect payback - Increases members:
• Demonstrate the bank is technologically current
• Shortens the customer's perception of wait time
• Demonstrates community activity - can even include local information and upcoming events
• Acknowledge select customers for achievement who are known by others viewing the digital signage

Related Documents

• ABA Bank Marketing Statistics Report