Alternatively known as dynamic signage, electronic signage, multi-media merchandising or narrowcasting, networks of digital signs are becoming commonplace in banks and credit unions across America. Smaller credit unions with limited budgets are implementing low cost LCD panels and/or traditional CRTs in conjunction with traditional product displays. Larger banks and credit unions are often opting for more impressive built-in displays including rear projection TVs, large LCDs, and plasmas.
Bank and credit union marketing directors have found they like the flexibility of digital merchandising because they can easily change the content and keep it fresh. There are tremendous marketing opportunities for digital signage behind the teller line and in any waiting area at your bank or credit union. Digital merchandising communicates in more efficient and compelling ways than traditional merchandising.
StrandVision Digital Signage offers a FREE trial of its digital signage suite for banks and credit unions. This includes sample content templates and personalized assistance to get your network up and running.
Customer Stories
StrandVision Digital Signage Pays Dividends for Bank of Ann Arbor
Usage
- TV screens used in Lobbies, Teller Lines and Drive Up Lanes
- One or Two Digital Signage Channels (locations) per branch
- Multiple branches will use mostly standard content which is determined by marketing department with a little bit of branch specific content entered by the branch manager
- Targeted directly to the members - can provide competitively sensitive material since the information is not seen outside of the facility
- Used during weekdays, evenings and on the weekends
Possible Digital Signage Content
- Business hours
- Current interest rates
- Financial advice
- Community involvement
- Special programs being offered
- Recognition of loyal customers
- Recognition of helpful employees
- Customer quotes and awards
Return on Investment
- Monthly fee is significantly less cost than one local newspaper or television ad per month - even with many branches
- Indirect payback - Increases members:
- Demonstrate the bank is technologically current
- Shortens the customer's perception of wait time
- Demonstrates community activity - can even include local information and upcoming events
- Acknowledge select customers for achievement who are known by others viewing the digital signage
Installation
- Install one current personal computer with dedicated Internet access for each channel (set of content) provided
- Distance and multiple feeds is most cost effective by using television cabling or wireless TV transmitters, VGA to TV converter, cable amplifier/splitter, or Category 5 Cable distribution hardware
- Installation of special television screens in drive-up lanes if renovation is an option
- Installation of ceiling mounted televisions over teller lines
- Optional construction of built in wall digital signage unit in lobby / customer waiting area
- Uses additional bandwidth since they are open later at night and on the weekends
Estimated Costs
- $80 per month per branch for subscription fees for two channels (paid annually)
- $800-25,000 up front installation costs per branch depending on configuration and remodeling requirements