Blue Pony Digital is proud to offer several packages for Strandvision customers!

TERMS AND CONDITIONS

ASSETS:

Assets are described as the materials needed to create the ad. Asset types include video files, photographs, audio files, PowerPoint slides, brochures, web urls, ad copy, text, and logos. Artwork must be supplied at highest possible quality. Images are preferred as 300 dpi, video files are best supplied as original source with little compression applied. Logos are preferred as vector art as we have the most flexibility in the design process when dealing with vector art. However, high quality raster formats like JPG and TIFF are acceptable as well. Occasionally artwork found on a webpage can be used in ads, although most of the time it is not recommended. Asking Blue Pony Digital to use low quality assets affects the final product which is not good for either party.

SPECIFICATIONS:

1. Static Ad (No movement)
   Assets provided by client will be formatted to fit screen size and resolution. $60 per Ad (See Edwards Auto Static Ad)
2. Text Only (Text and background may have movement)
   In this example the animation may be assembled from a stock background chosen from the Blue Pony Digital Stock content library (www.blueponydigital.com). Client determined copy will be animated in some way to make the advertisement have life and energy through movement. $120-$240 per Ad Up to 30 seconds (See example 2)
3. Text and Image (Full integration of animation techniques)
   Blue Pony Digital will animate pictures, text, and background of clients assets. A background texture or movie will be chosen and assembled from client influence. It would have the look and feel of the location and would embrace any existing branding. The ad elements will be placed on this background. The typical format would be as follows. An image of the subject would appear on screen either by way of animation movement and/or effect. At the same time or just following the text element corresponding to the image would appear or animate in. This text might describe, promote, inform, etc, and will be supplied by the client. As a rule of thumb, less is more. Lots of text makes the type small and hard to read, and is too much for the viewer to take in during the short time frame they will see it. If more text than is able to fit on a single screen is necessary a second screen could follow, but would be counted as two ads. $360-$480 per Ad Up to 30 seconds (See example 3)
4. Full Featured
   Blue Pony Digital will animate pictures, text, and background combining client assets to match audio and voice over of script. In this scenario many different resources may be combined to create the finished product. Clients may provide copy which can be produced by Blue Pony Digital and used as a voice-over. A royalty free sound bed may be combined with the voiceover. Video clips of stock content may be used to enforce the concept. Assets in many forms may be provided from the client for inclusion. These assets may be previous marketing assets such as commercials or product videos. Graphics, logos, photos may be created, edited, and configured. In many ways the final product would resemble an advertisement you would typically see on television. $600-$720 per Ad Up to 30 seconds (See example 4)

DELIVERY:

Blue Pony requires 5 business days to complete any of the above mentioned ad options. This assumes all assets are collected and received by Blue Pony Digital. Faster turns are possible but would result in rush fees. Assets can be delivered to Blue Pony via traditional delivery methods on digital media. Blue Pony also has a secure FTP site where assets can be uploaded. Once the ads are assembled they will be made available for preview on the Blue Pony client preview page. Client will be emailed the URL as soon as these files are available. Final files will be made available via download link as well as a shipped disk per client preference.

FEES AND TERMS:

This pricing information is based upon assumptions in terms of assets and information provided by the client and estimate figures. Before the start of a project a quote will be delivered and will require approval. Incidental expenses, such as shipping, and state sales tax (if applicable), will be billed as separately stated items. Should actual time be less, it is our policy to pass these savings to you. Additional hours incurred as a result of changes in the scope of the project not originally anticipated in the quotation will be billed as a separate item. It is our policy to obtain approval from you prior to incurring these hours. However, there may be circumstances on a rush project where we are unable to obtain pre authorization and meet your service requirements. In these cases, we may incur additional hours without prior approval in order to meet your deadline.

A non refundable deposit representing 50% of the maximum fee is due at the time of acceptance of quotation to begin the project. After final approval and acceptance of the project, the balance will be billed in accordance with established terms. Incidental expenses and state sales tax (if applicable) will be included in the final billing as separately stated items.