Industrial, electrical, plumbing, trucking, construction and other distributors – increase sales, receive coop advertising dollars from vendors, display new products or services, improve point-of-purchase materials, and give your customers important news and weather info.
You can make money by selling advertising space right in your showroom! With a StrandVision Digital Signage system, you can feature a new product from a selected vendor, highlight specials or high margin products, present training opportunities and schedules, and show the latest news and weather forecast. StrandVision Digital Signage decreases customers’ perceived wait time and provide your messages to a captive audience at the point of sale.
For less than the cost of a single newspaper ad or direct mail campaign you can have a full year of advertising right where you need it – at your counter. StrandVision hosts the server and you can use standard, off-the-shelf TVs and computers, so the setup is easy.
StrandVision Digital Signage offers a free digital signage software trial account for industrial distributors. This includes sample content templates and personalized assistance to get your network up and running.
Sound &Video Contractor magazine’s cover story showcases how StrandVision helps Nortrax, a heavy-duty construction and forestry equipment dealer and a subsidiary of John Deere, market in its dealerships. With more than 1,000 employees in approximately 48 locations in 18 states, Nortrax is the largest John Deere dealership group in the world. It’s a great story about a dynamic distributor.
McLean Implement, Inc. is a John Deere Gold Star dealer serving Illinois, as well as international markets, through locations in Albion, Benton, Flora, Norris and Wayne City. The dealership sells new and used equipment and is focused on customer service through its responsive parts and service operations. Recently, McLean enhanced its customer service offerings by adding digital signage from StrandVision at the parts counters of its four agricultural locations. The signage is entertaining and keeps customers informed as they are being served.
Ontrac Equipment Services Inc. is a leading John Deere distributor with 22 dealerships in eastern Canada. It had heard about the Nortrax installation and wanted to update its parts department counters in order to present customers with attractive, up-to-date information at the point of sale.
Capital Lighting & Supply, a Sonepar USA Company, is a premier provider of electrical products and lighting with 21 locations serving Maryland, Virginia and the District of Columbia. The distributor uses a StrandVision Platinum Digital Signage package and site licenses to augment its customer communications across its network of parts counters. The counter is a prime selling opportunity for CLS to make customers aware of its offerings and specials.
Shelton Winnelson, a leading plumbing and heating wholesaler in western Connecticut, is a progressive member of the WinWholesale group of companies. As an innovator, Shelton Winnelson President, Prisco Panza, recognized the communications potential of digital signage when he was introduced to StrandVision. Since its installation in August 2006, the StrandVision Digital Signage system has increased awareness of the company’s offerings and delivered sales.