StrandVision Digital Signage

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Industrial Distributors

Increase profits with added sales, advertising dollars from your vendors while giving customers important news and weather info.

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Digital Signage : Industrial Background

Industrial, electrical, plumbing, trucking, construction and other distributors – increase sales, receive coop advertising dollars from vendors, display new products or services, improve point-of-purchase materials, and give your customers important news and weather info.

You can make money by selling advertising space right in your showroom! With a StrandVision Digital Signage system, you can feature a new product from a selected vendor, highlight specials or high margin products, present training opportunities and schedules, and show the latest news and weather forecast. StrandVision Digital Signage decreases customers’ perceived wait time and provide your messages to a captive audience at the point of sale.

For less than the cost of a single newspaper ad or direct mail campaign you can have a full year of advertising right where you need it – at your counter. StrandVision hosts the server and you can use standard, off-the-shelf TVs and computers, so the setup is easy.

FREE DIGITAL SIGNAGE TRIAL

StrandVision Digital Signage offers a free digital signage software trial account for industrial distributors. This includes sample content templates and personalized assistance to get your network up and running.

Customer Stories

Sound and Video Cover Story
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Sound & Video Contractor Magazine Features StrandVision Installation at Nortrax

Sound &Video Contractor magazine’s cover story showcases how StrandVision helps Nortrax, a heavy-duty construction and forestry equipment dealer and a subsidiary of John Deere, market in its dealerships. With more than 1,000 employees in approximately 48 locations in 18 states, Nortrax is the largest John Deere dealership group in the world. It’s a great story about a dynamic distributor.

McLean Implement Parts and Service counter screen
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StrandVision Helps McLean Implement "Make the Wait Worthwhile"

McLean Implement, Inc. is a John Deere Gold Star dealer serving Illinois, as well as international markets, through locations in Albion, Benton, Flora, Norris and Wayne City. The dealership sells new and used equipment and is focused on customer service through its responsive parts and service operations. Recently, McLean enhanced its customer service offerings by adding digital signage from StrandVision at the parts counters of its four agricultural locations. The signage is entertaining and keeps customers informed as they are being served.

Ontrac Parts and Service screen
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Ontrac Refreshes Parts Counter with StrandVision Digital Signage

Ontrac Equipment Services Inc. is a leading John Deere distributor with 22 dealerships in eastern Canada. It had heard about the Nortrax installation and wanted to update its parts department counters in order to present customers with attractive, up-to-date information at the point of sale.

Capital Lighting screen
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Capital Lighting Uses StrandVision Digital Signage at All of its Parts Counters

Capital Lighting & Supply, a Sonepar USA Company, is a premier provider of electrical products and lighting with 21 locations serving Maryland, Virginia and the District of Columbia. The distributor uses a StrandVision Platinum Digital Signage package and site licenses to augment its customer communications across its network of parts counters. The counter is a prime selling opportunity for CLS to make customers aware of its offerings and specials.

Shelton Winnelson screen
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StrandVision Reaches through for Shelton Winnelson

Shelton Winnelson, a leading plumbing and heating wholesaler in western Connecticut, is a progressive member of the WinWholesale group of companies. As an innovator, Shelton Winnelson President, Prisco Panza, recognized the communications potential of digital signage when he was introduced to StrandVision. Since its installation in August 2006, the StrandVision Digital Signage system has increased awareness of the company’s offerings and delivered sales.

Usage

  • Large TV or plasma screen at parts counter and in waiting area
  • Smaller TV or computer monitor at product displays
  • Multiple locations can show same or customized content
  • Simple text and graphics pages or full video (with or without audio)

Possible Digital Signage Content

  • Sponsored vendor advertising
  • Product promotions
  • Specials
  • Business hours
  • Return policies
  • Delivery truck schedules and routes
  • Training opportunities
  • Employee recognition, birthdays, awards, etc.
  • Customer profiles and quotes

Benefits

  • Increases sales
  • Costs significantly less than newspaper or television advertising – even direct mail
  • A new revenue stream from vendors
  • Indirect payback:
    • Demonstrates you are technology and future oriented
    • Shortens the customer's perception of wait time, very important for busy times at the sales counter