Cooperative advertising is standard procedure in many industries from industrial supplies to retail and services. StrandVision digital signs provide a new and innovative way for your suppliers to reach potential customers and for distributors, retailers and service providers to profit with minimal effort from their StrandVision Digital Signage installations.
Digital signs give suppliers ways to reuse their television ads, training and business marketing videos, brochures and graphics. We’ve found that many suppliers are eager to provide materials for digital signs – and they are willing to pay nicely for the privilege. Digital signs are new so you may have to explain the concept to your suppliers or, even better, show them how you are using digital signage in your business. Once they see your sign in action they’ll immediately understand the potential.
So, how do you go about selling advertising to your suppliers? Think creatively about how their business marketing materials can be applied to digital signs. Then, approach your vendors who have cooperative advertising programs and the most sophisticated business marketing programs – they are probably the most progressive and eager to hear of new ideas. Offer them the opportunity to sponsor your digital network and don’t be afraid to offer exclusives for a several month time period. Then, work with their marketing people to get the information, post it to your StrandVision digital sign and you’re ready to go. Most companies will pay $150 to $250 per month for good coverage, so it doesn’t take many sponsorship dollars to cover the cost of your digital signage network and, who knows? You may be able to turn your StrandVision Digital Signage network into a new profit center!