StrandVision Digital Signage

715-235-SIGN (7446) | www.StrandVision.com

Home > News & Events > Newsletter > Archives > March, 2007 > Your existing media may be your ticket to Success with StrandVision!

Your existing media may be your ticket to Success with StrandVision!

EZ New Media’s Jim Zons explains how to use your existing marketing materials to create consistent, cost-effective and attractive StrandVision Digital Signage content…

So ... you've signed up for a StrandVision account, have the hardware installed and ready to go, and all you need to do is create your own original content.  Hmmm... maybe it's not as easy as you thought it would be.  Sure, the StrandVision software is a breeze; it's the original content - the IDEAS - that are hard to generate.

If you find yourself stumped when it comes to adding your original content to your StrandVision display, especially those "institutional" screens that remain fairly constant in your presentation, take a look at your other marketing materials.  What are you currently using for your print pieces? Your web site? Your television commercials?  Your billboards?  Chances are you may already have some great material that was created to promote your business using other media. You or your graphic designer can usually repurpose it for your StrandVision Digital Signage.  Repurposing existing artwork has a number of benefits:

  1. Consistency:  Reusing the same logos, concept or theme establishes a consistent look across all media which helps build and reinforce your image.
  2. Cost Savings:  By reusing content and artwork, you save not only money but time when creating your StrandVision presentation ... and we all know time is money!
  3. Effectiveness:  If you are able to repurpose campaigns and messaging that you already have tested and know is successful in another media, chances are, depending on your application, you will be just as successful using elements from that past campaign in your current StrandVision presentation.

If you need assistance repurposing your existing artwork or content into a successful StrandVision presentation, or need help creating all original content, please call or email StrandVision. Or, check out http://www.strandvision.com/?contentdevelopers.

Jim Zons and his caboose
Jim Zons in front of his one-of-a-kind office…a 1921 railroad caboose!
EZ New Media is owned and operated by Jim Zons.  In addition to helping businesses develop effective communication for their StrandVision Digital Signage, EZ New Media also produces television commercials, DVDs and videos, and streaming video content for the Internet.  EZ New Media creates interactive web sites and helps businesses develop their internet and e-commerce strategies.  EZ New Media can be reached at 1-800-433-2783 or www.eznewmedia.com.