Lease Versus Buy

Thoughts on how to make it easier for your customers to get up and running quickly, inexpensively…

StrandVision Digital Signage is inexpensive. Using a low-cost subscription approach, the cost of entry for the service itself is low. However, your prospects often have to invest in computer and display equipment to make it work. This can be a deal stopper - but it doesn’t have to be.

Through equipment leasing you can help your customers drastically reduce the upfront costs while you still get paid immediately. They can even include the subscription cost itself in the lease!

Here’s how it works:

Prepare your proposal as you normally would, including the StrandVision subscription and all related equipment. Then contact a leasing firm. There are probably local agencies that service your area or you can work with a leasing firm that specializes in office equipment. The Equipment Leasing and Finance Association (http://www.elfaonline.org) is a good palce to start. It lists its members on its Web site.

The leasing firm will prepare a proposal that will spread the cost of the equipment over the term of the lease. In most cases, your customers will own the equipment, or be able to purchase it for a nominal cost, at the end of the lease.

Once your customer agrees to the lease, you immediately receive payment for the equipment and the leasing firm manages the contract. You don’t have to be involved in administering the lease or collecting payments.

If you haven’t already used leases, check them out. They could be a useful tool for all of your small and large business customers for digital signage and for any equipment that you sell.