Some of our largest and most successful installations provide employee communications at single-sites or multiple sites for mid-sized and larger, even international, corporations. Digital signs are ideal for this application since they can be put virtually anywhere, such as production areas, employee break areas, training facilities, even loading dock and warehouse areas – we can even deploy StrandVision digital signs over intranets or as screen savers on employees’ computers at their workstations.
StrandVision digital signs can also present information in multiple languages, ensuring that all employees receive timely, accurate information in a familiar format -- television.
Employee communications can often be an efficient way to make a first sale into a large corporation. It is efficient, relatively inexpensive (especially on a per capita basis) and can be used to quickly distribute information and keep up with rapidly changing events. As I write this, Hurricane Gustav has just caused what is perhaps the largest evacuation in U.S. history and Hanna has the Atlantic coast on notice. There were literally millions of employees who could have benefited from timely emergency notifications and additional millions who, over the next few days, may need to be informed of emergency procedures or evacuations.
Nothing is more efficient than digital signs for this type of communications. A single administrator for a company can update their StrandVision Digital Signage and within minutes every employee can see the instructions specific to their location. The information can include emergency numbers to call about returning to work, evacuation routes, services available to employees or any other storm-related information. Digital signs are tailor-made for emergency situations and can even be pre-programmed ahead of time for no-stress activation in seconds.
In more normal times, digital signs are a great way to promote employees events, recognize achievements, publicize healthcare and employee benefits and signup deadlines, track the company stock, local weather and news. One application that is very popular is safety reporting. Using StrandVision’s “Count Up/Down” capability, you can have the digital signage system automatically count the hours or days between safety incidents. This is an excellent way to keep safety top-of-mind with employees. You can also feature actual versus target sales/production statistics and other performance metrics.
We have an excellent data sheet and some great case studies on employee communications available on our Website. Think about it -- whether your customers have mid-sized to large office or industrial facilities, or have retail or franchise operations, digital signs are an excellent way for them to quickly, accurately and efficiently reach out to their employees no matter where they are.
Some of our customers piggyback employee communications onto their digital signage marketing communications by using the StrandVision scheduling capability. They use the same display screens that they normally use to communicate with customers during business hours to communicate with their employees during off-hours. The scheduler can be set up to present employee-oriented digital signage information before and/or after business hours and then automatically switch over to customer-oriented content at a set time each day. This works out well for retail and franchise operations, auto and service facilities, doctors’ offices and other venues where employees can gather in customer areas in off-hours.
Employee communications digital signage installations present tremendous opportunities for installers to earn substantial hardware, network and consulting income. They often involve multiple display units, extensive networking and value-added consulting. You owe it to yourself to offer StrandVision Digital Signage to customer of your other service areas, whether it be networking, systems, point of sale, or other technologies. It’s much easier to sell an additional service to an existing customer than it is to prospect and find new customers.